Privacy Policy

Effective Date: 21 July 2026
Last Updated: 21 July 2026

Welcome to Borah Freshness Store (“Borah Freshness”, “we”, “our”, or “us”). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit https://store.borahfreshness.com, create an account, place an order, communicate with us, or otherwise interact with our products and services.

Your trust is important to us, and we strive to ensure that your personal information is handled responsibly, securely, and transparently. By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described herein.

1. Who We Are

Borah Freshness is a manufacturer and supplier of cleaning and hygiene products near Guwahati, Assam. Through our online store, we provide customers with convenient access to purchase our products, including floor cleaners, toilet cleaners, hand wash, dishwashing liquids, glass cleaners, bathroom cleaners, bleaching powder, phenyl, and other home and commercial cleaning solutions.

2. Information We Collect

To provide our services efficiently, we may collect various types of personal and non-personal information.

2.1 Personal Information

When you register an account, place an order, request customer support, subscribe to our newsletter, or participate in promotional activities, we may collect:

  • Full Name
  • Email Address
  • Mobile Number
  • Billing Address
  • Shipping Address
  • City
  • State
  • Postal Code
  • Country
  • Company Name (if applicable)
  • GST Number (for business customers)
  • Order Notes provided during checkout

Providing this information enables us to process and deliver your orders efficiently.

2.2 Order Information

When you purchase products from our website, we collect information relating to your order, including:

  • Products purchased
  • Quantity ordered
  • Order amount
  • Invoice details
  • Shipping method
  • Payment status
  • Delivery status
  • Order history
  • Return and refund history

2.3 Payment Information

Your financial security is extremely important to us.

Payments made through our website are processed using secure third-party payment gateways. We do not collect or store your:

  • Credit Card Number
  • Debit Card Number
  • CVV
  • UPI PIN
  • Net Banking Password
  • OTP
  • Other sensitive financial credentials

Payment information is processed directly by the payment gateway according to their respective privacy and security standards.

2.4 Technical Information

When you browse our website, certain information may automatically be collected, including:

  • Internet Protocol (IP) Address
  • Browser Type
  • Browser Version
  • Device Type
  • Operating System
  • Screen Resolution
  • Language Preference
  • Date and Time of Visit
  • Time Zone
  • Pages Visited
  • Products Viewed
  • Shopping Cart Activity
  • Website Navigation Behaviour
  • Referring Website

This information helps us improve website functionality and customer experience.

2.5 Cookies and Similar Technologies

Our website uses cookies, pixels, and similar technologies to improve your browsing experience.

Cookies help us:

  • Remember your login session
  • Save shopping cart items
  • Remember language preferences
  • Understand visitor behaviour
  • Improve website speed
  • Measure marketing effectiveness
  • Provide personalized recommendations
  • Maintain website security

You may disable cookies through your browser settings; however, doing so may limit certain website functionalities.

3. How We Use Your Information

We use your information only for legitimate business purposes.

These include:

  • Processing and confirming your orders
  • Delivering purchased products
  • Providing customer service
  • Responding to enquiries
  • Processing returns and refunds
  • Preventing fraudulent transactions
  • Verifying customer identity where necessary
  • Improving website performance
  • Conducting internal research and analysis
  • Understanding customer preferences
  • Managing your account
  • Sending invoices and receipts
  • Providing shipment tracking updates
  • Notifying you about order status
  • Improving our products and services
  • Maintaining business records
  • Complying with applicable legal obligations

Where you have provided your consent, we may also send:

  • Promotional offers
  • Discount announcements
  • Product launch notifications
  • Festival offers
  • Company news
  • Cleaning tips
  • Newsletters
  • Surveys and feedback requests

You may unsubscribe from promotional communications at any time.

4. Legal Basis for Processing Personal Information

We process your information where necessary to:

  • Fulfil our contractual obligations when you place an order.
  • Comply with applicable legal and regulatory requirements.
  • Protect our legitimate business interests, including fraud prevention, customer support, and website security.
  • Act on your consent, such as when you subscribe to newsletters or marketing communications.

5. How We Share Your Information

We value your privacy and do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

However, we may share limited information with trusted service providers solely for the purpose of operating our business effectively, including:

  • Payment Gateway Providers
  • Courier and Logistics Partners
  • Shipping Companies
  • Cloud Hosting Providers
  • Website Maintenance Providers
  • Customer Support Platforms
  • SMS and Email Service Providers
  • Accounting and Auditing Professionals
  • Government Authorities where legally required

These service providers are permitted to use your information only to perform services on our behalf and are expected to maintain appropriate confidentiality and security measures.

6. Data Security

Protecting your information is one of our highest priorities.

We implement reasonable administrative, technical, and physical safeguards, including:

  • SSL encryption during data transmission
  • Secure payment processing
  • Password-protected systems
  • Restricted employee access
  • Firewall protection
  • Malware monitoring
  • Routine security updates
  • Access control mechanisms

Although we take commercially reasonable measures to protect your information, no system connected to the Internet can be guaranteed to be completely secure. Therefore, users should also take reasonable precautions to protect their personal information.

7. Data Retention

We retain personal information only for as long as necessary to:

  • Complete transactions
  • Deliver products
  • Provide customer support
  • Resolve disputes
  • Maintain warranty records
  • Meet taxation requirements
  • Comply with applicable laws
  • Prevent fraud
  • Maintain business records

When personal information is no longer required, it is securely deleted, anonymized, or destroyed in accordance with our internal retention practices.

8. Your Privacy Rights

Subject to applicable laws, you may have the right to:

  • Access your personal information.
  • Correct inaccurate or incomplete information.
  • Update your contact details.
  • Request deletion of your personal information where legally permissible.
  • Withdraw consent for promotional communications.
  • Request information regarding how your data is processed.
  • Raise concerns regarding misuse of your personal information.

To exercise these rights, please contact us using the details provided at the end of this Privacy Policy.

9. Children’s Privacy

Our website and products are intended for individuals who are at least 18 years of age or are using the website under the supervision of a parent or legal guardian.

We do not knowingly collect personal information from children. If we become aware that personal information belonging to a child has been collected inadvertently, we will take reasonable steps to delete such information promptly.

10. Third-Party Services and Links

Our website may include links to third-party websites, payment gateways, courier tracking portals, or social media platforms.

These external websites operate independently and have their own privacy policies. We are not responsible for the content, practices, or privacy policies of those third-party websites. We encourage users to review their privacy policies before providing personal information.

11. Marketing Communications

If you choose to subscribe to our newsletters or promotional updates, we may contact you through:

  • Email
  • SMS
  • WhatsApp
  • Telephone
  • Push Notifications (where available)

Marketing communications may include:

  • New product launches
  • Exclusive discounts
  • Festival offers
  • Cleaning and hygiene tips
  • Product recommendations
  • Company announcements

You may unsubscribe at any time by clicking the “Unsubscribe” link in our emails or by contacting our customer support team.

12. Analytics and Website Improvement

To improve our services, we may use website analytics and performance monitoring tools to understand:

  • Visitor traffic
  • Popular products
  • Customer browsing behaviour
  • Conversion rates
  • Shopping cart activity
  • Device performance
  • Website speed
  • Marketing campaign effectiveness

Analytics data is generally aggregated and used to improve the overall user experience.

13. Compliance with Applicable Laws

Borah Freshness is committed to complying with applicable laws relating to the collection, use, storage, and protection of personal information, including relevant provisions of Indian data protection and consumer protection laws.

Where required by law, we may disclose personal information to law enforcement agencies, regulatory authorities, courts, or other government bodies.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal requirements, technologies, or services.

When changes are made, the revised Privacy Policy will be published on this page with an updated “Last Updated” date.

Your continued use of our website after the revised Privacy Policy becomes effective constitutes your acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the way your personal information is handled, please contact us:

Borah Freshness
Manufacturer of Cleaning Products Near Guwahati, Assam

Website: https://store.borahfreshness.com

Email: contact@borahfreshness.com

Phone: +91 93878 30508

Registered Address: Gr. Floor, H. No. 167, NH15, Dumunichowki, Baihata Chariali, Kamrup, Assam, India, 781121

Business Hours: Monday to Saturday, 9:00 AM to 5:00 PM (IST)

We aim to respond to all privacy-related enquiries within a reasonable timeframe.

Consent

By accessing or using https://store.borahfreshness.com, creating an account, placing an order, or otherwise interacting with our website, you acknowledge that you have read, understood, and agreed to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you should discontinue use of our website and services.